Gwen can professionally produce feature articles, press releases, corporate profiles, copywriting and any other written communication required by clients in a succinct style that is favoured by printed media. Deadlines are adhered to and rapid production of copy is guaranteed.
Editing & proofing
The consultancy has extensive experience in copyediting and proofing of reports, annual reports, theses, articles, press releases and other communications.
Editing means making revisions to and suggestions about the content of a document, focusing on improving the accuracy of language, flow and overall readability and checking for grammar and spelling
Proofreading means the process of correcting only grammatical, spelling and typographical errors in a document
Neither of these processes includes fact checking ie verifying the accuracy of facts and/or quotes by reference to original sources used by author and/or from other sources.
Annual reports & web copy
Apart from freelance writing for many industrial and consumer clients, the consultancy has also written annual reports for the NBI (National Business Initiative), Legal Aid South Africa, SOS Children\’s Villages and the Gauteng Economic Development Agency (GEDA) that used narrative and Plain English techniques to ensure readability and understanding. Gwen has edited annual reports for National Gambling Board, HWSETA (Health & Welfare SETA) and EWSETA (Energy Sector SETA). Freelancers Writing Services consults and writes website copy for clients and can liaise with expert web designers for search engine optimisation (SEO).
In the need to express concepts clearly to communicate the desired message to readers, Freelancers re-writes corporate and government documents into ‘Plain English’, so that the reader can not only understand but also comply with any requirements. The consultancy has been producing Plain English documents for South Africa, since 1996, with the publication of the guide to the New South African Constitution for Sowetan readers.
Market research – the consultancy has undertaken several large qualitative market research projects in the 90s and early 2000s, as the country entered into a new political and economic phase. These were undertaken for dedicated market research companies requiring long, expert interviews, analysis and reports. Subjects included the value of casinos to the economy and the political future of South Africa from the perspective of big business and potential political leaders. In 2013, it re-entered this field with market research into the viability of business in Ghana, for an international engineering company. In 2014, it has researched the transport & logistics fields in Kenya, Tanzania, Ghana and Zambia.